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Centennial Campaign Goal for
UCLA Athletics



Much as the Centennial Campaign impacts UCLA Athletics in three distinct ways, the Department’s goal for the Campaign is to raise resources for three key areas: operational support, endowment support and capital support.

Operational support, with a goal of $100 million, allows UCLA Athletics to provide the necessary annual resources that its coaches and student-athletes need for success. The primary vehicle for this type of support is the Wooden Athletic Fund. With nine levels of annual giving that range from $100 to more than $50,000 annually, all UCLA alumni, fans and friends have the ability to help champion UCLA student-athletes and lend valuable support to UCLA Athletics. These gifts to the Wooden Athletic Fund qualify all donors to receive exclusive benefits and recognition, including priority seating for football and men’s basketball.

Endowment support, with a goal of $35 million, is as straight-forward as endowing athletic programs and scholarships. The Forever Champions initiative, which seeks to build upon the strong foundation of perpetual resources provided by the original investors of the Four Deep Scholarship Endowment Campaign, was created to address scholarship support needs. Under its umbrella, donors can choose from four tiers ($125k, $250k, $500k, $1 million) to create an everlasting endowment, directed to the sport of choice, to support the educational and athletic experience of UCLA student-athletes for years to come while enjoying exclusive, lifetime benefits from the athletic department. Program endowments, on the other hand, supplement sport specific budgets and provide much needed support to the men and women leading UCLA student-athletes via a three-tiered system ($125k, $500k, $1 million).

Capital support, with a goal of $125 million, allows UCLA Athletics to construct and renovate athletic facilities that in turn provide the necessary flexibility in supporting students’ academic and athletic activities. While the $136 million Pauley Pavilion overhaul was not part of the Centennial Campaign, the recently-completed Mondo Super x 720 resurfacing of the track at Drake Stadium, the Wasserman Football Center, as well as the Mo Ostin Basketball Center projects, are indeed key components of the Campaign. In choosing award-winning architectural, planning, and interior design firm ZGF Architects LLP to design its new Football Performance Center and in selecting the same surface used at the 2012 London Olympic Games for the Drake track, expected to be one of the only installations of its type in the U.S., UCLA’s state-of-the-art upgrades under the Centennial Campaign will help ensure that Bruin student-athletes enjoy some the very best facilities in the entire country. Each and every facility that UCLA student-athletes utilize is currently being analyzed for upgrade or new construction. The goal by the end of the Campaign is to have overhauls either scheduled or completed that will greatly enhance all facilities under Athletic Department control.