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UCLA recently announced its $4.2 billion Centennial Campaign, with the Athletic Department targeting $260 million in funds raised between 2013 and 2019.

With athletic department expenses projected to reach more than $80 million in 2014, nearly 97 percent of which is the responsibility of the UCLA Athletic Department, it is incumbent upon UCLA Athletics to generate revenue through private donations. An endowed, sustainable and unrestricted support program made possible through the generosity of private donations, along with other revenue such as ticket sales, corporate sponsorships and television rights fees, can be used to further invest in resources that range from coaches to travel and recruiting expenses to facilities.


UCLA Athletics’ goal for the Centennial Campaign is to raise resources for three key areas:

Unrestricted Support

Even with relatively predictable expenses, erratic revenues make fiscal management challenging. Increasing unrestricted support, through the Wooden Athletic Fund, will allow us to provide the necessary annual resources that our coaches and student-athletes need for success. Goal is to raise $105,000,000.

Program And Scholarship Support

A named, endowed coaching position to support a specific program aligns one’s passions for competition in any sport with UCLA’s legacy of, and commitment to, excellence in Athletics, while scholarship endowments will allow us to cover those scholarship expenses and further relieve unrestricted support. Goal is to raise $50,000,000.

Capital Support

Capital improvement gifts will allow UCLA Athletics to construct and renovate athletic facilities that will provide the necessary flexibility in supporting our students’ academic and athletic activities. Goal is to raise $105,000,000.